Here is a collection of some of my favorite designs over the past few years working with the PBR.
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A collection of my favorite logos that I created over the years working with the PBR.
The 2022 PBR World Finals logo was created to coincide a major shift in PBR’s World Finals location. Originally located in Las Vegas, the PBR relocated to Ft. Worth, TX. The star symbolizes Texas. The pillars a nod to the iconic Ft. Worth Stockyards along with the city backdrop and Dickies Arena.
I was tasked with branding our PBR Bus which travels to all of our events for special VIPs and functions. Our CEO wanted a immersive design that will catch viewers eyes, but also push our events for UTB and PBR Teams as well as our Ridepass on PlutoTV channel.
During Covid and live events shut down across the country, the creative team was tasked with creating a closed televised series of events on CBS. This involved creating a whole new competition campaign from concept to life all in a span of 2 weeks. We accomplished the mission which led to satisfying our national sponsors and kept everyone employed including our staff, independent contractors, bull riders, and stock contractors.
This recent semi trailer wrap concept was for our National Sponsor. The mockup and design elevated starting with a small tow behind trailer to a full Tractor Trailer size that we bring on the road as our agreement to TSC. The process included concepts to help their team envision what our two brands working together could produce to completion which you can see here in the Live Photos.
This was a composite created in Photoshop for a proposal to Draft Kings to create a VIP Deck. Various steps were taken to complete this concept.
I always enjoyed my time 3D modeling. I enjoyed capturing the small details as you can see in the cannon. This was my final project in Autodesk Maya in college. I chose to make a 3D rendering in Mental Ray of Fort Pickens in Pensacola, FL (where I am from). 3D design was my degree focus in. Also in this gallery is a previous project of a motorcycle. It was supposed to be just a scooter but I went a little further. Not as detailed as a real motorcycle, but it looked good, especially when rendered in Mental Ray
Bullevard Bash was a free local block party and concert in Colorado Springs held the Friday before the PBR performances at the World Arena. A block on Tejon St. was blocked off and hosted by local businesses. I designed this to be fun, colorful, and energetic. Unfortunately, the marketing manager left and didn't use the design well enough, but I re-purposed the design for the Sioux Falls concert event. Programs used: Photoshop to cut out the bull, Illustrator to vectorize the bull, shades, and background, and InDesign for copy and layout.
The PBR sponsored a pre-party Mechanical Bull Challenge between the St. Louis Police and Fire Department raising money for Backstoppers and the Rider Relief Fund. In this design I used the Versus look. Programs used: Photoshop for image cut outs, and design. InDesign for copy and layouts. Illustrator for logo design.
After the 2014 PBR World Finals, the PBR secured a full page ad in Thursday's USA Today paid for by major sponsors. The artwork was time sensitive and needed approval from the CEO and the sponsors. This was one of my first "big" projects reaching an audience of millions. Program Used: Photoshop for cut outs, and InDesign for layout.
This design was used in different types of communication for the 2017 PBR World Finals, from print to web. I used different photo treatments in Photoshop.
Nashville is one of PBR's 5 majors. Each year, we design something different highlighting its significance. I designed Nashville to mimic an old school boxing poster highlighting man vs beast. The old paper look was revised to the displayed dark version showing a wreck shot. I used photoshop and indesign in the process. Overall I liked the outcome, but I wouldn't had mind using the wreck shot in the old school look instead of the face off.
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While working for the PBR, I have designed various large format signage that have been displayed at some pretty cool places. The Banner at The Stock Exchange ringing in the bell, Madison Square Garden, and the Las Vegas Strip. Designs have our brand along with the brand of our sponsors in mind.